Spark business growth with real-time market clarity

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Tech-leveraged CX research solutions that best spotlight your unique opportunities

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Fueled by the world’s premier consumer community

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Backed by industry-leading security and testing certifications

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See your growth path clearly with expert collaboration

Building a roadmap to growth today is not about bidding out and executing a magic bullet research methodology. It’s about finding a partner who understands the dynamics of the market and the dynamics of customer experience design. With that as our foundation, we help our clients answer the most critical questions and then use that insight to define the most productive in-market actions.

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Optimizing customer experience requires proper industry context

We don't drive to a generic CX ideal. We use our executives’ deep expertise in key industries to truly understand the evolving experience expectations for YOUR business.

  • Automotive & Mobility 
  • Consumer Products
  • Financial Services 
  • Healthcare & Life Sciences
  • Retail 
  • Hospitality 
  • Tech
  • Sustainability

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With markets growing more complex, leaders need holistic solutions

To be successful today, every dollar spent, every new initiative, needs to work as part of an integrated whole. Teams are spread thin, and incoming data is growing by the day. You need a partner who can help integrate your team’s (and company’s) efforts and vision.

At CX Group, we guide our clients through that complexity with 40+ years of customer experience expertise, the embedded knowledge of hundreds of thousands of shopper interactions annually, and a carefully curated network of global resources through our member companies, BestMark and Second To None. We work with you to clarify next steps, not add more data noise.

Serving the world’s leading brands

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162

global team members

1.2M

members in mystery shopper community

550K+

annual mystery shops

10M+

experience surveys

40+

years of industry leadership

You need insights now. Our process delivers.

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Collaborate

First, we work together to establish the current state of your business, what we collectively know, and what needs to be known to move toward the desired results.

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Envision

By fleshing out the most productive perceived paths to growth within your team, we utilize the research design to also begin vetting solutions.

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Harvest

Using a multi-modal approach, our team and our proprietary consumer community deliver robust qualitative and quantitative indicators of your current market dynamics and potential.

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Clarify

The result is a more tangible and visible understanding of the paths to growth for your business, visually mapped out for your team’s review, refinement, alignment, and buy-in.

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Activate

As a critical final step, we again collaborate to evaluate the customer experience improvements available to you in the near- and long-term and prioritize those that will make the greatest impact to the business with the most efficient level of effort.

Get started

The path to new growth starts with a conversation. Invest 30 minutes, and let us explore together how our combined teams at CX Group, BestMark, and Second To None could provide the energetic spark your business needs to overcome a challenging market obstacle or renew its growth trajectory. 

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