Forward.

Thinking.

Insights.

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Multi-modal CX Research

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Real-time, Role-specific Reporting

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Industry-leading Data Security

Brands-Thrive

The CX Group helps brands thrive by optimizing key digital and physical customer interactions.

Our work propels brands forward through agile and innovative customer experience research, human-centered strategic design thinking and discerning, practical insights to unlock organizational potential.

You are sitting squarely in the midst of unprecedented change.

Today’s consumers demand authentic, personalized and frictionless experiences, regardless of how, when and where they interact with you.

You need an exceptionally nimble partner purpose-built to measure, understand and continually improve physical and digital customer interactions, across every touchpoint and channel.

Shopping-Consumer

Welcome to CX Group.

Through an adaptive network of member companies and strategic partners, CX Group clients benefit from the unique strengths of individual boutique CX research firms, while leveraging the exponential advantage that arises through expertise at scale, backed by vertically-integrated solution design and execution.

Agile CX Research Solutions:

Consultative Strategy, Feedback and Analysis

The CX Group provides unique and unrivalled access to the best minds in the consultative research world. Depending on your industry, most pressing needs and objectives, we offer adaptive solutions to unlock your brand's potential:

CX Strategy Design

Collaborative, engaging, cross-team conversations expertly facilitated to identify, evaluate and resolve your brand's most pressing CX and EX objectives, establishing a clear roadmap for ongoing, iterative improvements.

Journey Mapping

Knowing precisely where your customers interact with you as well as how they feel about it – enables targeted action, to resolve pain points and elevate what is working well, all in the name of increasing customer lifetime value.

Analytics

Take your insights and understanding to the next level, assessing ROI on each CX initiative, through multi-variate analysis, integrating multiple data streams and succinctly reporting back the most advantageous course of action.

A suite of CX research tools for holistic understanding:

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It all comes down to the Customer Experience.

Brands with a commitment to enduring relevancy have no choice but to be customer and employee-centric, and to drive meaningful business outcomes through intentional CX strategies that inform and support the organization at every level.

Multi-Modal CX Solutions:

  • Omnichannel Mystery Shopping
  • Sales & Marketing Compliance Shops
  • Customer Satisfaction Surveys
  • Shopper Panels for Focused Insights
  • Path-to-Purchase modeling
  • Customer Sentiment, Effort
  • UX Feedback at Scale
  • EX Workplace Sentiment and Engagement Surveys

Global Reach

Through our network of trusted partners and industry association members (MSPA, ESOMAR) we deliver full-service regional and global solutions grounded in agile design, a framework to support continual improvement and ongoing practical insights.

Members

Bestmark-logo       Second-to-none-logo

Partners
HGEM-logo
React-logo
Gigspot-logo
Indeemo-logo
Insightsblueprint-logo

By The Numbers:

350+

Employees

1.2M

Mystery Shoppers

500K+

Annual Mystery Shops

10MM+

Customer Surveys Yearly

Leading brands trust CX Group:

eBay-logo
Ford-logo
Circle-K-logo
Unitedhealthcare-logo
Chipotle-logo
Target-logo
Xfinity-logo
Reef Logo-1
CitiBank-logo
Quest-Diagnostics-logo

North America-centric, with an expanding global footprint:

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