Accelerating brand growth through insight

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Strategic investment in CX innovation

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Empowering growth for industry-leading organizations

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Supporting the future of exceptional customer engagement

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Navigating Complexity with Clarity

Today’s customer experience landscape is more connected and more complex than ever. Success requires more than individual solutions; it demands cohesion, focus, and a clear path forward.

CX Group exists to bring strategic clarity and structure to the evolving world of customer experience.

As a holding company, we support a portfolio of specialized CX solution providers, enabling them to operate with autonomy while benefiting from the ShopperHub mystery shopper community, shared knowledge, proven methodologies, and decades of combined industry insight.

Our role is not to provide services directly, but to ensure the organizations under our umbrella are equipped to deliver exceptional, data-informed customer experience outcomes. With a legacy spanning 40+ years and millions of customer interactions annually across our collective network, we are quietly powering progress behind the scenes—helping businesses turn complexity into competitive advantage.

Our companies serve the world's leading brands