About CX Group
Strategic vision. Independent ethos.
Growth catalysts.
What we do
CX Group helps multi-location organizations reduce revenue risk by bringing discipline and clarity to experience performance.
We focus on three essential outcomes:
1. Diagnose What Is Actually Breaking
Not opinions. Not anecdotes.
We gather objective, location-level intelligence across customer experience, compliance, operations, and execution.
Our work reveals where breakdowns occur, how often they happen, and how they differ by region, format, or channel.
2. Prioritize What Truly Matters
Not every issue deserves equal attention. We help leadership teams separate noise from risk.
By tying experience performance to customer demand, loyalty, and operational outcomes, we identify which breakdowns carry real financial consequence and which do not.
This is where confidence replaces guesswork.
3. Resolve What Quietly Erodes Performance
Insight alone does not de-risk revenue. Action does.
CX Group helps organizations translate intelligence into focused action, enabling teams to close gaps, reinforce standards, and protect the moments that matter most at scale.
How we are structured to deliver
CX Group is the holding company behind two specialized operating brands, each purpose-built to serve distinct but complementary needs:
Second To None focuses on diagnosing and improving customer experiences through the HUMAN CX mystery shopping and survey framework, emphasizing customer effort, consistency, and moments that drive loyalty.
BestMark specializes in large-scale mystery shopping and execution measurement, helping brands win the moments that matter through disciplined, repeatable intelligence.
Together, they give CX Group clients both depth and scale, without dilution.
Why CX Group Is Different
Most organizations collect more data than they can act on. CX Group is designed to do the opposite.
We bring:
Proven methodologies, not vague frameworks
Repeatable measurement, not one-off studies
Clear prioritization, not endless dashboards
Actionable insight, not static reports
Our role is to help leaders feel grounded in what they know, focused on what matters, and confident in what comes next.
The Outcome
When experience breakdowns are identified early and addressed deliberately, revenue becomes more resilient.
Growth becomes more predictable.
Operations become more consistent.
Leadership conversations become clearer and calmer.
That is what de-risking multi-location revenue truly looks like.
150
global team members
1.2M
members in mystery shopper community
600k+
annual mystery shops
18M+
experience surveys
40+
years of industry leadership
