CX Group | Landing

You are sitting squarely in the midst of unprecedented change.

Today’s consumers demand authentic, personalized and frictionless experiences, regardless of how, when and where they interact with you.

You need an exceptionally nimble partner purpose-built to measure, understand and continually improve physical and digital customer interactions, across every touchpoint and channel.

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Agile CX Research Solutions:

Next Gen Shopper Experience Transformation

Industry thought leadership and evolution
Adjacent industry exploration and integrations
Leveraging 30+ years of shopper expertise and deep veteran teams

Expert Guidance and Perspective

CX/EX consulting
Sophisticated Client-partner focus
Customer centricity, CX Leadership & Management, CX Team training

Research Engagement Confidence

Clear, proven methodologies
Vertical integration of research lifecycle
Industry-leading data privacy and security

CX and EX Insight Innovation

Competitive benchmarking
NPS+ enhanced insights
AI-driven reporting enhancements

Unmatched Shopper Access

North America's largest shopper community
Fully customized panels
100% market coverage

CX Strategy Design

Collaborative, engaging, cross-team conversations expertly facilitated to identify, evaluate and resolve your brand's most pressing CX and EX objectives, establishing a clear roadmap for ongoing, iterative improvements.

Journey Mapping

Knowing precisely where your customers interact with you as well as how they feel about it – enables targeted action, to resolve pain points and elevate what is working well, all in the name of increasing customer lifetime value.

Analytics

Take your insights and understanding to the next level, assessing ROI on each CX initiative, through multi-variate analysis, integrating multiple data streams and succinctly reporting back the most advantageous course of action.

A suite of CX research tools for holistic understanding:

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It all comes down to the Customer Experience.

Brands with a commitment to enduring relevancy have no choice but to be customer and employee-centric, and to drive meaningful business outcomes through intentional CX strategies that inform and support the organization at every level.

Multi-Modal CX Solutions: