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Multi-modal CX Research
Real-time, Role-specific Reporting
Industry-leading Data Security
The CX Group helps brands thrive by optimizing key digital and physical customer interactions.
Our work propels brands forward through agile and innovative customer experience research, human-centered strategic design thinking and discerning, practical insights to unlock organizational potential.
You are sitting squarely in the midst of unprecedented change.
Today’s consumers demand authentic, personalized and frictionless experiences, regardless of how, when and where they interact with you.
You need an exceptionally nimble partner purpose-built to measure, understand and continually improve physical and digital customer interactions, across every touchpoint and channel.
Welcome to CX Group.
Through a growing network of member companies and strategic partners, our clients benefit from the unique strengths of specialized Customer Experience agencies, while leveraging the advantage of expertise and in-field research at scale.
Full-service solutions are backed by highly integrated, multi-disciplinary resources and execution.
Agile CX Research Solutions:
Next Gen Shopper Experience Transformation
- Industry thought leadership and evolution
- Adjacent industry exploration and integrations
- Leveraging 30+ years of shopper expertise and deep veteran teams
Expert Guidance and Perspective
- CX/EX consulting
- Sophisticated Client-partner focus
- Customer centricity, CX Leadership & Management, CX Team training
Research Engagement Confidence
- Clear, proven methodologies
- Vertical integration of research lifecycle
- Industry-leading data privacy and security
CX and EX Insight Innovation
- Competitive benchmarking
- NPS+ enhanced insights
- AI-driven reporting enhancements
Unmatched Shopper Access
- North America's largest shopper community
- Fully customized panels
- 100% market coverage
Consultative Strategy, Feedback and Analysis
Depending on your industry, most pressing needs and objectives, we offer adaptive solutions to unlock your brand's full customer experience potential:
CX Strategy Design
Collaborative, engaging, cross-team conversations expertly facilitated to identify, evaluate and resolve your brand's most pressing CX and EX objectives, establishing a clear roadmap for ongoing, iterative improvements.
Knowing precisely where your customers interact with you as well as how they feel about it – enables targeted action, to resolve pain points and elevate what is working well, all in the name of increasing customer lifetime value.
Take your insights and understanding to the next level, assessing ROI on each CX initiative, through multi-variate analysis, integrating multiple data streams and succinctly reporting back the most advantageous course of action.
A suite of CX research tools for holistic understanding:
It all comes down to the Customer Experience.
Brands with a commitment to enduring relevancy have no choice but to be customer and employee-centric, and to drive meaningful business outcomes through intentional CX strategies that inform and support the organization at every level.
Multi-Modal CX Solutions:
- Omnichannel Mystery Shopping
- Sales & Marketing Compliance Shops
- Customer Satisfaction Surveys
- Shopper Panels for Focused Insights
- Path-to-Purchase modeling
- Customer Sentiment, Effort
- UX Feedback at Scale
- EX Workplace Sentiment and Engagement Surveys
By The Numbers:
Annual Mystery Shops
Customer Surveys Yearly